Does Your Business Use Letterheads? If So, What Other Stationery Products Should Be Considered?

Virtually all businesses use pre-printed letterheads to project a professional image, ensure that the business is operating uniformly and provide its customers with a comprehensive range of convenient contact information. If your plantable stationery business recognises the benefits of using letterhead paper, then it should also consider having complementary stationery items to complete the ‘branded look’. This article considers these in more detail.

Two other items of company stationery which help a company to improve its branding and create a professional image

Continuation paper – this is the same as letterheads but typically has much less information on it. Whereas on a letterhead, all of a company’s details would be included such as buss address, contact telephone and fax numbers and email and website, on continuation paper, it’s generally just the artwork which is printed making it a much simpler design. Continuation paper should be printed on the same quality paper as the letterheads.
Custom designed envelopes – just like letterheads, these can be produced by professional print houses. A custom designed envelope would typically contain the corporation’s logo, colours, brand and (possibly) a short, snappy slogan. It would be easy for clients and customers to identify important mail from your business. The design should match the style of the letterhead to create a neat, impressive and professional image.
Compliment slips – these are most often used by businesses when a full letter is not needed but an acknowledgment is appropriate. They can also be used if something needs to go in the post urgently, and there is no time to produce a full letter. Typically, they would contain extremely similar (possibly even identical) information and designs as appear on the company’s letterheads. There would then be a small gap in which a brief message or employee’s signature could be written. Compliment slips are usually the same width as a piece of A4 paper, but much shorter.